What does it take to lead when audiences trust creators more than institutions and content moves at internet speed? In this episode of Leadership Live with Dorie Clark, Dorie sits down with Courtney Hirsh, CEO of Jomboy, to explore how a creator-led company builds trust, moves fast, and turns a founder’s passion into a durable business.
Courtney shares what it means to run a company where strategy starts with the creator, why she reversed her own no-camera policy, and how showing up consistently on LinkedIn opened doors to speaking opportunities, press, recruiting, and new deals. She and Dorie dig into the leadership skills that content creation actually builds—communication under time pressure and the resilience to keep going after public misses—plus practical tactics like requiring pre-reads before meetings, delivering direct feedback with kindness, and hiring for adaptability.
This is a recording of a live event and features audience participation and an unscripted Q&A. Visit linkedin.com/learning/topics/linkedin-live for more conversations featuring prominent leaders.
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