Mastering the Art of the Cover Letter

A strong cover letter can be the difference between getting an interview — and getting overlooked.
When done well, a cover letter is your chance to showcase your writing skills, tell your story, and make a strong case for why you’re the right fit for a role.

Here’s your guide to mastering the art of the cover letter:

What Is a Cover Letter — and Why Does It Matter?

A cover letter is a professional introduction to a potential employer.
It allows you to:

  • Express your interest in the company and the role
  • Highlight your top skills and experiences
  • Demonstrate your communication and writing abilities
  • Provide context for your resume, such as explaining career shifts or gaps
  • Show genuine enthusiasm and alignment with the organization’s goals

A well-crafted cover letter personalizes your application and sets you apart in a competitive job market.

Cover Letter Basics: What to Include

An effective cover letter typically includes:

  • Heading: Your contact information, the date, and the company’s contact information
  • Greeting: A formal salutation (avoid “To Whom It May Concern” when possible — use a name)
  • Introduction Paragraph: Explain who you are, the role you’re applying for, and why you’re excited about the opportunity
  • Body Paragraph(s): Highlight 1–2 key qualifications, using specific examples that show how your skills align with the role
  • Closing Paragraph: Reiterate your interest, thank the reader, and express enthusiasm about next steps (like an interview)

Formatting tips:
Use single spacing, left alignment, a readable font (11–12 point), and clear paragraph structure. Keep your letter to one page.

Making Your Case: Writing Strong Cover Letter Content

When writing your cover letter:

  • Start with a strong opening that captures attention and expresses enthusiasm.
  • Choose 1–2 key skills or experiences to highlight, rather than repeating your entire resume.
  • Show how your experiences have prepared you for the role — and how you can contribute to the organization’s goals.
  • Use professional, confident language, and connect your goals with the company’s mission or values.

Think of your cover letter as telling a brief, cohesive story about why you’re a great fit — not just listing qualifications.

Tailoring Each Cover Letter

Just like your resume, your cover letter should be tailored to every opportunity.
Here’s how:

  • Pull keywords and skills directly from the job description
  • Emphasize experiences and projects that align with the company’s needs
  • Use industry-specific language naturally
  • Highlight your understanding of the company’s mission, projects, or values
  • Show how your goals and the company’s goals align

Employers typically spend 7 seconds scanning application materials — tailoring shows you’re paying attention and are genuinely interested.

Using AI and Technology to Support Your Writing

AI tools like ChatGPT, Jobscan, and Rezi can help you:

  • Brainstorm content ideas
  • Check your cover letter for key skills and ATS optimization
  • Get started when you’re facing writer’s block

However, always review and edit AI-generated content. Your cover letter should sound like you — not like a robot.

Key Cover Letter Tips to Remember

  • Focus on the position and what you offer — not just what you want
  • Proofread carefully for grammar, clarity, and flow
  • Avoid repeating your resume word-for-word
  • Show your “why” — why this role, this company, and why you’re the right fit
  • Keep your letter cohesive: each paragraph should connect to the next
  • Tell a story through specific examples
  • Align your skills, experiences, and goals with the opportunity

A strong, tailored cover letter makes your application feel personal — and helps employers see your potential beyond your resume.


Ready to Get Started?

Here’s how to take your next step:

  • Update your Handshake profile and upload your resume and cover letter: lmu.edu/handshake
  • Schedule a career coaching appointment for personalized feedback: Schedule Here
  • Refresh your LinkedIn profile and connect with industry professionals and alumni

Visit careers.lmu.edu for more resources, workshops, and events to support your career journey.

Your story is powerful — and your cover letter is where it begins.

By Naomi Shibley, M.S.
Naomi Shibley, M.S. Associate Director for Business Professions and Employer Engagement